E-Strategy

ISBN-13: 9781841122144 / Angielski / Miękka / 2002 / 128 str.

Michael J. Cunningham

Opis

Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide

Spis treści

Introduction to E–Strategy

What is E–Strategy?

The Evolution of E–Strategy

The E–Dimension

The Global Dimension

The State of the Art

In Practice –
E–Strategy Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to Making E–Strategy Work

O autorze

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e–commerce strategy; Smart Things to Know about E–Business and Partners.com.

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.