Customer Relationship Management: Marketing 04.04

ISBN-13: 9781841122137 / Angielski / Miękka / 2002 / 128 str.

Michael J. Cunningham

Opis

Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide

Spis treści

Introduction to CRM

Definition of terms

The Evolutionof CRM

The E–Dimension

The Global Dimension

The State of the Art

In Practice: CRM Success Stories

Key Concepts and thinkers

Resources

Ten Steps to Making CRM Work

O autorze

MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e–business; Smart Things to Know about E–Business and Partners.com.

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.