Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Cereal-Based Foodstuffs: The Backbone of the Mediterranean provides an overview of cereal-based products in the Mediterranean region, illustrating the spectrum of products from past to present and their various processing methods. The text explores new and understudied market trends in cereal-based products, such as cereal-pulse blends, pulse pastas, and flat breads. Chapters cover products originating in North Africa, such as bulgur and couscous, which are consumed worldwide but underrepresented in the scientific literature. Contributing authors also offer a legislative...

Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or fast-moving competition, they struggle and even cease to exist!

Inner Building Blocks is a novel about Neil Frost, a Director of Digital Transformation and Agile Centre of Excellence at Walkers Mart. The company is already grappling with a failing transformation and on the verge of bankruptcy when COVID-19 strikes!

Sid, the Coach instils constructive discomfort through a...

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in...

Dieses Buch zeigt, wie Unternehmen ihre Vertriebsstrategien und -prozesse an die veränderten Kundenerwartungen in Zeiten von Digitalisierung und Volatilität anpassen können – und müssen. Wie kann der Vertrieb den modernen Kunden, ein nicht greifbares PHANTOM im digitalen Raum, ansprechen, gewinnen und an ein Unternehmen binden?

Die digitale Welt ist durch Schnelligkeit, Bequemlichkeit und Nutzenorientierung geprägt. Menschen werden mit Informationen überflutet und glauben, aufgrund ihres vermeintlichen Wissens autonom und unabhängig zu sein. Als Kunden entziehen sie sich auf...

This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about what has happened during its manufacturing process and what will happen once its useful life comes to an end.  Today, consumers value that every industrial product and process should be sustainable, beneficial for the people, the economy and the planet, and so is the case for jewelry.