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Kategorie szczegółowe BISAC
 The Profit Impact of Marketing Strategy Project: Retrospect and Prospects Farris, Paul W. 9780521840538 Cambridge University Press
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

Farris, Paul W.
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievement...
cena: 466,52
 The Profit Impact of Marketing Strategy Project: Retrospect and Prospects Farris, Paul W. 9780521123457 Cambridge University Press
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

Farris, Paul W.
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievement...
cena: 203,54
 Compensation Mechanisms for Job Risks: Wages, Workers' Compensation, and Product Liability Michael J. Moore W. Kip Viscusi 9780691630229 Princeton University Press
Compensation Mechanisms for Job Risks: Wages, Workers' Compensation, and Product Liability

Michael J. Moore W. Kip Viscusi

In this major new work, Michael J. Moore and W. Kip Viscusi explore the question, "How are workers compensated for exposing themselves to the risk of physical injury while on the job?" The authors detail the diverse nature of labor market responses to job risks and the important role played by compensation-for-risk mechanisms. Following an overview of the literature, they present a number of unprecedented results. Comprehensive and systematic discussions of issues such as wage-risk tradeoffs, the effects of workers' compensation on wages and risk, the role of unions, and the role of...

In this major new work, Michael J. Moore and W. Kip Viscusi explore the question, "How are workers compensated for exposing themselves to the risk ...

cena: 398,34
 Product Liability Entering the Twenty-First Century: The U.S. Perspective Moore, Michael J. 9780815702290 AEI Press
Product Liability Entering the Twenty-First Century: The U.S. Perspective

Moore, Michael J.

Are liability "crises" an inevitable part of the modern industrial landscape? Does the inherent nature of the insurance industry promote recurring liability crises? What have been the effects of the liability reforms of the 1990s? Should lawyers be given de facto regulatory authority? This report provides perspective on these and other key issues concerning the law and economics of products liability. The authors begins with a brief description of the evolution of products liability doctrine in the U.S., up to the point of the liability crisis of the late 1980s. They discuss the economic...

Are liability "crises" an inevitable part of the modern industrial landscape? Does the inherent nature of the insurance industry promote recurring ...

cena: 48,53


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