Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field

Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry's dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text...

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry's dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores...

Innovation is the driving force behind economic growth. The knowledge that f- ters innovation builds on both systematic research and serendipity. The availability of new knowledge be it technological or organizational (social) is, however, - suf?cient. An institutional structure must be in place that enhances mutual learning among the actors involved and that stimulates cooperation, as well as competition. This recognition has inspired this volume, which focuses on national innovation s- tems and sectoral (technology) innovation systems that differ widely between co- tries, due to their...

Innovation is the driving force behind economic growth. The knowledge that f- ters innovation builds on both systematic research and serendipity. The availability of new knowledge be it technological or organizational (social) is, however, - suf?cient. An institutional structure must be in place that enhances mutual learning among the actors involved and that stimulates cooperation, as well as competition. This recognition has inspired this volume, which focuses on national innovation s- tems and sectoral (technology) innovation systems that differ widely between co- tries, due to their...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.