Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing...
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? W...
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing...
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes informatio...
From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.
From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from wh...
