Kategoria BISAC: Business & Economics >> Consumer Behavior - General

Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business School in response to the growing importance of Africa in global business discourse. The book spans the broad areas of management development in Africaand addresses a wide variety of issues that are critical for Africa's economic and social development, including their implications for management development. Whilst the book's focus is on recent and contemporary development issues, it situates the discourses within historical contexts. For this, the first section of...

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists needs and...

The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values...

Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone.

Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business.

1. Through scientific research, learn how women differ from men in the buying process.
2. Overcome the fear of sales.
3. Learn to operate with integrity....

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice.

In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the...

En este libro encontrarAs historias reales de servicio al cliente. Todas las anEcdotas que leerAs aquI pertenecen tanto a buenas como a malas experiencias tanto del cliente como del proveedor del servicio.

Si buscabas anEcdotas graciosas con servicios tEcnicos, casos reales de atenciOn al cliente, situaciones divertidas y conocer las mAs disparatadas reacciones de los siempre presentes "clientes difIciles," pues entonces este libro de humor en espaNol es para ti.

EncontrarAs anEcdotas divertidas relacionadas...

Society and Economy--a work of exceptional ambition by the founder of modern economic sociology--is the first full account of Mark Granovetter's ideas about the diverse ways in which society and economy are intertwined.

The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and constraints as religion, science, politics, or law. While some actions can be understood in traditional economic terms as people working rationally toward well-defined ends, much human...

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams.

This comprehensive second edition of...

A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked and remittances in the South, cross-border investment in China, the payments industry and the politics of bitcoin); and cases from 19th century India and Southern Africa to contemporary Haiti and Argentina. Money is one idea with diverse forms. As national monopoly currencies give way to...

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.

Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute...

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the...

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?

Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.

Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business!

All you need to do is to learn how to develop a great sales...

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?

Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.

Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business!

All you need to do is to learn how to develop a great sales...

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?

Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.

Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business!

All you need to do is to learn how to develop a great sales...

Are you tired of low sales and small paychecks? Do you wish you had more control over your life?

Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.

Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business!

All you need to do is to learn how to develop a great sales...