Kategoria BISAC: Business & Economics >> Consumer Behavior - General

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building...

"Mike Rodriguez understands sales. He is a solid trainer who is sincere in his desire to help salespeople learn to increase revenue." - Tom Hopkins, author How to Master the Art of Selling

"Get out your highlighter and start taking notes as you learn how to take your sales career to the next level " - Tom Ziglar, CEO Ziglar, Inc.

With close to three decades of professional sales experience, Mike Rodriguez is a world renowned motivator, a Sales Expert and a Master Trainer. He is a former Zig Ziglar Showcase...

Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.

The authors showcase the latest thinking on brain function and intelligence, and the subconscious influences on...

• Explores Caesar from a variety of perspectives: military genius, ruthless tyrant, brilliant politician, first class orator, sophisticated man of letters, and more
  
• Utilizes Caesar's own extant writings
  
• Examines the viewpoints of Caesar's contemporaries and explores Caesar's portrayals by artists and writers through the ages

Every day we are asked to fulfil others requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully...

This book, first published in 1991, examines in detail superpower-client relations in the Middle East. The Middle East, with its protracted and seemingly insoluble conflict and complex patterns of loyalty and hostility, is the ideal setting for the study of such relationships. Using the USSR and Syria, and the USA and Israel as case studies, this book illuminates the extent of superpower influence on client states but also the real constraints on their exercise of that influence. In analysing specific contexts over this period, the authors advance that tension between goals and constraints...

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial last mile where consumers come to their website, store, or sales representatives and make a choice.

In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the...

This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses...

Every day we are asked to fulfil others' requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully...