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Behavioral Science in the Wild
ISBN: 9781487527518 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
124,92 zł |
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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
ISBN: 9781032242569 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
114,50 zł |
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Social Drivers in Food Technology
ISBN: 9783030503765 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique and timely text is designed to help food science students learn to perform critical analysis of food processing technology and consider the incorporation of elements that touch on contemporary technological developments in the food sector. As the food industry adjusts to new consumer demands for safe and low processed foods, the time has come to harmonize product and process engineering with ‘relationship engineering’ from farm to fork. This increasingly allows the opportunity for food sector professionals to consider the existence of new drivers of food... This unique and timely text is designed to help food science students learn to perform critical analysis of food processing technology and consider... |
cena:
194,08 zł |
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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 1
ISBN: 9781668429631 / Angielski / Twarda / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1944,71 zł |
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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 2
ISBN: 9781668429648 / Angielski / Twarda / 620 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1944,71 zł |
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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 3
ISBN: 9781668429655 / Angielski / Twarda / 616 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1944,71 zł |
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
ISBN: 9781398606487 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
164,38 zł |
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
ISBN: 9781398606685 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
520,70 zł |
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Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
ISBN: 9789811666667 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
543,49 zł |
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
ISBN: 9783030659257 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can... Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoug... |
cena:
232,90 zł |
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Contemporary Approaches Studying Customer Experience in Tourism Research
ISBN: 9781801176330 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism stakeholders. Embracing the extremities of Customer Experience (CX) and studying its multiple sides through innovative methodological and conceptual frameworks, the volume also provides an in-depth...
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate ...
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cena:
432,95 zł |
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Design Thinking and Social Construction: A Practical Guide to Innovation in Research
ISBN: 9789063696337 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
143,84 zł |
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The Big Miss: How Organizations Overlook the Value of Emotions
ISBN: 9781637422564 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
116,76 zł |
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The Enchanted Brand: How to Strengthen the Human Side of Business
ISBN: 9781957651002 / Angielski / Twarda / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
145,31 zł |
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Changing How We Choose: The New Science of Morality
ISBN: 9780262047364 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
154,15 zł |
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Radical Human Centricity: Fulfilling the Promises of Innovation Research
ISBN: 9781839985683 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
172,32 zł |
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Radical Human Centricity: Fulfilling the Promises of Innovation Research
ISBN: 9781839985713 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
719,20 zł |
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A Theory of Subjective Wellbeing
ISBN: 9780197635261 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
351,60 zł |
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Audience Development and Cultural Policy
ISBN: 9783030629724 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
388,20 zł |
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Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives
ISBN: 9781799891499 / Angielski / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation...
Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suff...
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cena:
1064,42 zł |
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