Youth is no longer an age--it's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building...

Find a penny, pick it up, all the day, you'll have good luck. Find a penny, leave it there, all the day, you'll have despair. Or ... is that what they want us to believe? Ross Bonura, a data-retrieval specialist from Boston, discovers an animistic darkness resting within random objects that drives their holders to do evil deeds. Pushed to the edge of sanity and now sensitized to their language, he roams the dark streets of his city, trying to find these objects and contain their power. These objects manipulate people, influence their shadows, and protect their collective secret. Ross is not...