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What's in a Name?: Advertising and the Concept of Brands
ISBN: 9780765609731 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Adver...
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cena:
878,00 zł |
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What's in a Name?: Advertising and the Concept of Brands
ISBN: 9780765611123 / Angielski / Miękka / 334 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns...
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Adver...
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cena:
243,84 zł |
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Advertising, Promotion, and New Media
ISBN: 9780765613158 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as...
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies ...
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cena:
902,39 zł |
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Leadership: Succeeding in the Private, Public, and Not-For-Profit Sectors
ISBN: 9780765614292 / Angielski / Twarda / 445 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different sectors and functions, they examine what they view as the major leadership challenges in highly visible for-profit, not-for-profit, and government organizations throughout the world. Their insights will prove equally useful as a general survey of leadership problems for executive policy makers, and for undergraduate and graduate students in the specific fields examined in the text.
The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an u...
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cena:
829,23 zł |
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Readings in Advertising, Society, and Consumer Culture
ISBN: 9780765615442 / Angielski / Twarda / 440 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the...
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideologi...
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cena:
1073,11 zł |
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Readings in Advertising, Society, and Consumer Culture
ISBN: 9780765615459 / Angielski / Miękka / 440 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the...
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideologi...
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cena:
273,11 zł |
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When Ads Work: New Proof That Advertising Triggers Sales
ISBN: 9780765617385 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that...
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "...
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cena:
926,78 zł |
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When Ads Work: New Proof That Advertising Triggers Sales
ISBN: 9780765617392 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that...
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "...
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cena:
302,37 zł |
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Product Placement in Hollywood Films: A History
ISBN: 9780786419043 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate...
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Init...
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cena:
221,24 zł |
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Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business
ISBN: 9780787983093 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More than 62 million people watched the presidential debates. Amazingly half the country selectively heard one message while the other half heard something completely different. What made the difference were the personal values people used to filter and interpret what they saw and heard. Values are what drive behavior in politics, commerce, and your business.
Successful companies often assume that if sales are good, then their branding must be effective. They often pay little attention to what actually sustains their brand and reputation,... More than 62 million people watched the presidential debates. Amazingly half the country selectively heard one message while the other half heard some...
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cena:
112,14 zł |
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Concise Encyclopedia of Advertising
ISBN: 9780789022103 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and u...
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cena:
707,28 zł |
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Concise Encyclopedia of Advertising
ISBN: 9780789022110 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and u...
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cena:
312,13 zł |
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Principles of Advertising: A Global Perspective, Second Edition
ISBN: 9780789022998 / Angielski / Twarda / 450 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Lee (marketing, Indiana U.) introduces students to the principles of advertising. Using examples from around the world, she describes effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. Ethical considerations are emphasized throughout the volume. The second edition features new inform
Lee (marketing, Indiana U.) introduces students to the principles of advertising. Using examples from around the world, she describes effective local,...
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cena:
707,28 zł |
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Principles of Advertising : A Global Perspective, Second Edition
ISBN: 9780789023001 / Angielski / Miękka / 427 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of "CHOICE" magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising...
Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as ...
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cena:
277,99 zł |
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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
ISBN: 9780789025340 / Angielski / Twarda / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Leading experts present cutting-edge ideas and current research on product placement
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing,... Leading experts present cutting-edge ideas and current research on product placement
The Handbook of Product Placement in the Mass Media: New St... |
cena:
731,67 zł |
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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
ISBN: 9780789025357 / Angielski / Miękka / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties who address placement in terms of historical context, Hollywood, brand synergy and brand identity and legal/ethical issues. The Handbook of Product Placement in the Mass Media also explores fascinating case studies focusing on product placement in movie and television programmes, in books and as a marketing technique for medical products - plus examinations of the impact of adding an audible reference to a...
This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a...
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cena:
273,11 zł |
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Investigating the Use of Sex in Media Promotion and Advertising
ISBN: 9780789037282 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No further information has been provided for this title.
No further information has been provided for this title.
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cena:
560,94 zł |
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Investigating the Use of Sex in Media Promotion and Advertising
ISBN: 9780789037299 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No further information has been provided for this title.
No further information has been provided for this title.
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cena:
277,99 zł |
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Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions
ISBN: 9780792391463 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has...
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing m...
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cena:
403,47 zł |
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Publicity's Secret
ISBN: 9780801438141 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent decades, media outlets in the United States most notably the Internet have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is...
In recent decades, media outlets in the United States most notably the Internet have claimed to serve the public's ever-greater thirst for information...
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cena:
375,59 zł |
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