Information Campaigns: Balancing Social Values and Social Change

ISBN-13: 9780803932197 / Angielski / Miękka / 1989 / 312 str.

Charles T. Salmon; Charles T. Salmon

Opis

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.