Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insuffici...
Communication Yearbook 35 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.
Communication Yearbook 35 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon pre...
This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.
This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is a...
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally.
Reflecting substantial new thinking, this collection...
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and...
