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Advertising and Popular Culture
ISBN: 9780803954830 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice
'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.....
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cena:
558,34 |
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Visual Persuasion: The Role of Images in Advertising
ISBN: 9780803972469 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as we... |
cena:
773,84 |
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The Comprehension and Miscomprehension of Print Communication
ISBN: 9780805800876 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
195,86 |
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The Comprehension and Miscomprehension of Print Communication
ISBN: 9780805801439 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
107,70 |
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Television and Political Advertising: Volume I: Psychological Processes
ISBN: 9780805806557 / Angielski / Twarda / 378 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and... This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utili... |
cena:
710,17 |
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Attention, Attitude, and Affect in Response To Advertising
ISBN: 9780805807561 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and adve...
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cena:
710,17 |
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Measuring Advertising Effectiveness
ISBN: 9780805828122 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's... This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. F...
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cena:
333,00 |
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Research in Media Promotion
ISBN: 9780805833829 / Angielski / Twarda / 378 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.
Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the... Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio prog...
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cena:
710,17 |
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Sex in Advertising : Perspectives on the Erotic Appeal
ISBN: 9780805841176 / Angielski / Twarda / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions as they address the following issues associated with sex in the advertising environment: gender differences and representation; unintended social effects; subliminal embeds; appeals to the homosexual community; and new media. The work contains a blend of perspectives including original experimental studies, interpretative and historical analyses, and cultural critiques.
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular write...
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cena:
710,17 |
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Sex in Advertising: Perspectives on the Erotic Appeal
ISBN: 9780805841183 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions as they address the following issues associated with sex in the advertising environment: gender differences and representation; unintended social effects; subliminal embeds; appeals to the homosexual community; and new media. The work contains a blend of perspectives including original experimental studies, interpretative and historical analyses, and cultural critiques.
A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular write...
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cena:
244,84 |
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Persuasive Imagery: A Consumer Response Perspective
ISBN: 9780805842029 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections:
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributor... |
cena:
710,17 |
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Diversity in Advertising: Broadening the Scope of Research Directions
ISBN: 9780805847949 / Angielski / Twarda / 472 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were...
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a col...
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cena:
695,99 |
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Sex in Consumer Culture : The Erotic Content of Media and Marketing
ISBN: 9780805850901 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Sex in Consumer Culture: The Erotic Content of Media and Marketing" considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:
*What happens when sexual content created for adults reaches... "Sex in Consumer Culture: The Erotic Content of Media and Marketing" considers the use of sex to promote brands, magazines, video games, TV programmin...
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cena:
710,17 |
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Sex in Consumer Culture: The Erotic Content of Media and Marketing
ISBN: 9780805850918 / Angielski / Miękka / 394 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:
*What happens when sexual content created for adults reaches... Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV progr...
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cena:
440,75 |
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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society
ISBN: 9780805897364 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer...
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special is...
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cena:
141,98 |
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You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product or Business to Promote
ISBN: 9780806516301 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.
Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews... from free PR to the dos and don'ts of... All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publi...
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cena:
57,80 |
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Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955
ISBN: 9780810115859 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.
A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politic...
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cena:
58,73 |
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Advertising Slogans of America
ISBN: 9780810816817 / Angielski / Twarda / 554 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A one-of-a-kind compilation--the largest in print--of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Coverage in alphabetical sequence ranges from household words to forgotten products and slogans: Cocomalt; Nestle Hairlac; Fels Naphtha; 'I'd walk a mile for a camel'; 'Clear heads call for Calvert'; 'When better automobiles are built, Buick will build them.'; DeLorean automobile ('the vanishing breed').
A one-of-a-kind compilation--the largest in print--of 15,000 advertising slogans that have appeared in the American media during the past century, and...
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cena:
705,27 |
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Foreign Advertising in China
ISBN: 9780813818283 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and pra...
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cena:
410,64 |
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
ISBN: 9780814472347 / Angielski / Miękka / 187 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their...
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a pra...
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cena:
73,17 |
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