Advertising and Popular Culture

ISBN-13: 9780803954830 / Angielski / Miękka / 1996 / 296 str.

Jib Fowles

Opis

'The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice