Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955

ISBN-13: 9780810115859 / Angielski / Twarda / 1999 / 192 str.

Jr. William L. Bird

Opis

A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.