This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.
This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and adve...
The impact of public narratives has been so broad (including effects on beliefs and behaviour but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. This volume draws upon scholars in diverse branches of psychology and media research to explore the subjective experience of public narratives, the affordances of the narrative environment and the roles played by narratives in both personal and collective spheres. The book brings together contemporary theory and research...
The impact of public narratives has been so broad (including effects on beliefs and behaviour but extending beyond to emotion and personality), that t...
The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws upon scholars in diverse branches of psychology and media research to explore the subjective experience of public narratives, the affordances of the narrative environment, and the roles played by narratives in both personal and collective spheres. The book brings together current theory and...
The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that th...
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found...
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth ...
