This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's...

The chronological arrangement of entries depends on the earliest-known appearance of each allusion: in manuscript, under year of composition; in book form, under year of publication. The usefulness of the catalog is increased by alphabetical indexes of the names of allusion makers and the titles of works in which the allusion appear, the names of persons alluded to, and the Spenserian passage to which individual allusions occur.

Originally published in 1973.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available...

Magisterarbeit aus dem Jahr 2004 im Fachbereich Politik - Politische Theorie und Ideengeschichte, Note: 1,7, Ludwig-Maximilians-Universitat Munchen, Veranstaltung: Magisterarbeit im Fach politische Theorien, 67 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Seit der "Wiederentdeckung" des Nibelungenliedes im Jahre 1755 durch Jakob Hermann Obereit wurde es in der deutschen Geschichte oft und zu verschiedenen Zwecken herangezogen. Wahrend zu Beginn der Erforschung und der Suche nach den verschollenen Texten das Interesse hauptsachlich daran bestand, eine neue Sichtweise des...