More than 62 million people watched the presidential debates. Amazingly half the country selectively heard one message while the other half heard something completely different.  What made the difference were the personal values people used to filter and interpret what they saw and heard.  Values are what drive behavior in politics, commerce, and your business.

Successful companies often assume that if sales are good, then their branding must be effective. They often pay little attention to what actually sustains their brand and reputation,...

After a devastating experience as an investigative reporter for a large Chicago newspaper, Meg Smyth took a leave of absence and moved, temporarily, into a lakeside cottage in the village of Bramble. She found she enjoyed the slow pace and friendliness of the town and her neighbors in "Cottage Row," so when the paper offered her the position of "Miss Polly," syndicated advice columnist, she accepted. She filed articles from the laptop on her kitchen table and put down roots. No more investigation for her--until murder came to Bramble