Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.
Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from...
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short...
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.
The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the...
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or politica...
This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory and findings for that topic. communication research. Part One contains chapters that discuss some of the theoretical background, history, structure, and diversity of the field. Part Two concentrates on messages that are predominant in the study of political communication, ranging from classical rhetorical modes to political...
This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overvi...
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates...
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary res...
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.????Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia,...
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Edit...
The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating...
The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, ag...
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media from television spots and debates to candidate webpages and direct-mail advertising it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which...
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed wit...
The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation. ...
The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections ...
The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings together and compares election news coverage within a single framework, offering a systematic consideration of various factors. Considering the prominence and power of the press in the election process, this volume will offer unique breadth in its global consideration of the topic.
The volume will appeal to scholars in political communication, political science, mass media and society, and others studying elections and media coverage around...
The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings to...
This book examines the influence of terrorist threat in the recent elections in the US, Great Britain, and Russia to analyze the influence of post-9/11 fears on voting behaviour in comparative perspective. It is in these different countries that warnings about terrorism find the most resonance with candidates, journalists and voters alike.
This book examines the influence of terrorist threat in the recent elections in the US, Great Britain, and Russia to analyze the influence of post-9/1...
