Investigating the Use of Sex in Media Promotion and Advertising

ISBN-13: 9780789037299 / Angielski / Miękka / 2008 / 192 str.

Tom Reichert

Opis

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Spis treści

• Preface
• Foreword (Leonard Reid)
• OVERVIEW
• The Ageless Allure: Sex, Media, and Marketing (Tom Reichert)
• TELEVISION PROGRAMMING
• All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde)
• Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt)
• Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou)
• SHOCK JOCKS AND MUSIC VIDEOS
• Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows (Lawrence Soley)
• Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins)
• MAGAZINES
• Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase)
• Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou)
• ADVERTISING
• A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson)
• Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom)
• Index
• Reference Notes Included

O autorze

Tom Reichert