Kategoria BISAC: Business & Economics >> Advertising & Promotion

"New Lad culture" boomed in the 1990s with the publication of men's magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production?

Applying a cultural-economic approach and drawing on interviews with key figures at the sector's leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the men's magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners...

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.
The book has been tested in courses...

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, popular, official) of the city. While cities increasingly deploy cosmopolitan images portraying the diversity of past and present populations and activities, this continues to coexist with...

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections

Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the...