"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as...

The New Civil War Handbook: Facts and Photos from America s Greatest Conflict is a complete up-to-date guide for American Civil War enthusiasts of all ages. Author Mark Hughes uses clear and concise writing, tables, charts, and more than 100 photographs to trace the history of the war from the beginning of the conflict through Reconstruction.Coverage includes battles and campaigns, the common soldier, technology, weapons, women and minorities at war, hospitals, prisons, generals, the naval war, artillery, and much more. In addition to these important areas, Hughes includes a fascinating...