This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly...
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernis...
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly...
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernis...
Investment in any new project invariably carries risk but the construction industry is subject to more risk and uncertainty than perhaps any other industry.
This guide for construction managers, project managers and quantity surveyors as well as for students shows how the risk management process improves decision-making. Managing Risk in Construction Projects offers practical guidance on identifying, assessing and managing risk and provides a sound basis for effective decision-making in conditions of uncertainty.
The book focuses on theoretical...
Investment in any new project invariably carries risk but the construction industry is subject to more risk and uncertainty than perhaps any other ...
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century.
The study explores design issues and period style in advertising, the role of market...
Choice Outstanding Academic Title 2014
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong ...
