Former CNN commentator Frederick Allen presents a behind-the-scenes look at the men who transformed Atlanta from a sleepy Southern backwater to an international powerhouse--and how they did it. Personal papers, private correspondence, and Allen's own intimate knowledge of the major players combine to produce a riveting chronicle.
Former CNN commentator Frederick Allen presents a behind-the-scenes look at the men who transformed Atlanta from a sleepy Southern backwater to an int...
A "highly entertaining history of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he...
A "highly entertaining history of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ...
The deadliest campaign of vigilante justice in American history erupted in the Rocky Mountains during the Civil War when a private army hanged twenty-one troublemakers. Hailed as great heroes at the time, the Montana vigilantes are still revered as founding fathers.
Combing through original sources, including eye-witness accounts never before published, Frederick Allen concludes that the vigilantes were justified in their early actions, as they fought violent crime in a remote corner beyond the reach of government.
But Allen has uncovered evidence that the vigilantes refused to disband...
The deadliest campaign of vigilante justice in American history erupted in the Rocky Mountains during the Civil War when a private army hanged twen...
