Essential Law for Marketers

ISBN-13: 9780750655002 / Angielski / Miękka / 2002 / 424 str.

Ardi Kolah

Opis

The purpose of this text is to provide a clear and concise explanation of the laws of England and Wales (and where appropriate in the European Union) that impact on the practice of marketing, advertising, sponsorship, design and public relations, as well as providing practical guidance for the busy practitioner.

Recenzje

A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company

Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University

This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics

a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA.

Spis treści

Foreword by Malcolm McDonald; Introduction; Making agreements in marketing; Making claims and statements in marketing; Liability for defective products; Intellectual property rights; Copyright; Data protection; Defamation; Advertising and labelling; Broadcasting; Licensing and mechandising; Sponsorship and hospitality; Promotions and incentives; Lobbying; Cybermarketing; Niche marketing; Ambush marketing; Appendix: useful sources of information.

O autorze

Ardi Kolah