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Social Media and Crisis Communication Lucinda L. Austin Yan Jin 9781138812000 Routledge - książka

    

Social Media and Crisis Communication

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions.

Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.



cena 213,36
(netto: 203,20 VAT:  5%)
Termin realizacji zamówienia: ok. 10-14 dni roboczych.
Darmowa dostawa.

Social Media and Crisis Communication
Kategorie: Nauka, Językoznawstwo
Kategorie BISAC:
Language Arts & Disciplines > Communication
Wydawca: Routledge
Język: Angielski
ISBN-13: 9781138812000
Rok wydania: 2017
Ilość stron: 482
Oprawa: Miękka
Wolumenów: 01




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