ilość książek w kategorii: 18906
![]() |
Electronic Discourse: Linguistic Individuals in Virtual Space
ISBN: 9780791434765 / Angielski / Miękka / 217 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines interactive electronic discourse, exposing use of language that has the immediacy characteristic of speech and the permanence characteristic of writing. The authors created an asynchronous mainframe conference for language and linguistics classes in which they presented students with the task of analyzing the language used in original newspaper reports of the 1960s Civil Rights Sit-Ins. The authors observed how students wrote to each other across a wide range of social and virtual settings, how they built a real, if short-lived community within and across campus boundaries,...
This book examines interactive electronic discourse, exposing use of language that has the immediacy characteristic of speech and the permanence chara...
|
cena:
131,47 |
![]() |
The Globalization of Corporate Media Hegemony
ISBN: 9780791458211 / Angielski / Twarda / 319 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa,...
When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities ...
|
cena:
373,78 |
![]() |
Critical Power Tools: Technical Communication and Cultural Studies
ISBN: 9780791467763 / Angielski / Miękka / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book to focus on the intersection of cultural studies and technical communication, Critical Power Tools draws on various traditions of cultural studies to develop new or expanded theoretical, methodological, and pedagogical approaches to technical communication. Offered as a sourcebook for the field, the book is organized into three parts. The first section, emphasizing theory building, reconceptualizes key concepts or practices, such as usability, through a cultural studies lens. The second section illustrates alternative research methods through several case studies. The third...
The first book to focus on the intersection of cultural studies and technical communication, Critical Power Tools draws on various traditions of cultu...
|
cena:
189,38 |
![]() |
Competition and Innovation in Postal Services
ISBN: 9780792391470 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Any Chainnan of the British Post Office dwells in the shadow of Rowland Hill, and, if he were an honest man, he probably from time to time, while singing the praises of Rowland Hill, as is his due, thinks a silent thought of sympathy for his predecessor Colonel Maberly, the head of the Post Office, the Champion of established orthodoxy, the leader of the Professionals, who had to endure the irresistible force of Hill's arguments combined with his skills as a pamphleteer, agitator, and political propagandist. My favorite passage of the book Royal Mail by Martin Daunton (1985) shows how much...
Any Chainnan of the British Post Office dwells in the shadow of Rowland Hill, and, if he were an honest man, he probably from time to time, while sing...
|
cena:
603,81 |
![]() |
The Economics of Postal Service: A Research Study Supported by Wik
ISBN: 9780792392743 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Postal service has received considerably less attention in the economics literature than traditional public utilities. Postal service is facing some very important challenges arising out of the increasingly high-tech nature of postal service, the entry of competition into the business, and new attitudes on the part of government to postal service. In the United Kingdom and Germany the increased interest in privatization and recognition of the benefits of competition are likely to have an impact on postal service. These challenges mean that postal managers must learn new ways of doing...
Postal service has received considerably less attention in the economics literature than traditional public utilities. Postal service is facing some v...
|
cena:
402,53 |
![]() |
Regulation and the Nature of Postal and Delivery Services
ISBN: 9780792393016 / Angielski / Twarda / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is based on a conference on Regulation and the Evolving Nature of Postal and Delivery Services: 1992 and Beyond' held at Village PTT, La Londe les Maures, France, on March 18, 1992. Leading practitioners, worldwide postal administrations, and the express delivery industry, as well as a number of regulators, academic economists, and lawyers examine the important policy and regulatory issues facing the postal and delivery industries. This includes such issues as: international postal policy and the role of the Universal Postal Union; regulation and terminal dues; competition, entry...
This book is based on a conference on Regulation and the Evolving Nature of Postal and Delivery Services: 1992 and Beyond' held at Village PTT, La Lon...
|
cena:
603,81 |
![]() |
Commercialization of Postal and Delivery Services: National and International Perspectives
ISBN: 9780792395140 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. xiii We have almost the cheapest letter price in the OEeD. We've quadrupled the retail outlets where you can buy stamps, but closed three quarters of our Post Offices. On time delivery is better than 97%. The workforce has been reduced by 40%, with a 25% increase in volumes over the period. Real unit costs, measured by total real expenditure divided by total volumes, have been reduced by over 20%. What do these results and achievements mean for policy setters around the world? In particular, do these results for New Zealand Post prove that it is a commercial business, and what are the lessons...
xiii We have almost the cheapest letter price in the OEeD. We've quadrupled the retail outlets where you can buy stamps, but closed three quarters of ...
|
cena:
603,81 |
![]() |
Managing Change in the Postal and Delivery Industries
ISBN: 9780792398493 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Managing Change in the Postal and Delivery Industries brings together practitioners, postal administrators, the express industry, regulators, economists and lawyers to examine the important policy and regulatory issues facing the postal and delivery industries. This volume reviews such topics as international postal policy, the universal service obligation, regulation and competition, entry and the role of scale and scope economics, cost analysis in postal services, and service standards. This book provides a unique perspective on the problems facing postal and delivery networks.
Managing Change in the Postal and Delivery Industries brings together practitioners, postal administrators, the express industry, regulators,...
|
cena:
402,53 |
![]() |
Encyclopedic Dictionary of Semiotics, Media, and Communication
ISBN: 9780802047830 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Semiotics, Media Studies and Communication Studies are three closely interlinked fields. Briefly stated, Semiotics, the science of signs, looks at how humans search for and construct meaning; Communication Studies is concerned with how meaning is conveyed; and Media Studies considers the ways in which messages are transmitted and received. This dictionary is designed to help students and general readers unlock the significance of the terminology and jargon commonly used in these fields. Being interdisciplinary in nature, Semiotics, Media, and Communication Studies are cluttered with... Semiotics, Media Studies and Communication Studies are three closely interlinked fields. Briefly stated, Semiotics, the science of signs, looks at ... |
cena:
318,35 |
![]() |
Body Language in Literature
ISBN: 9780802076564 / Angielski / Miękka / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The tilt of a head, the quirk of an eyebrow, or a shift in position can eloquently portray a wide range of emotions without a single word being spoken. Body language is a critical component of everyday communication, yet the importance of body language, or non-verbal communication, in such a verbal medium as literature has not been fully studied. In Body Language in Literature, Barbara Korte has produced an important interdisciplinary study, by establishing a general theory that accounts for the varieties of body language encountered in literary narrative, based on a... The tilt of a head, the quirk of an eyebrow, or a shift in position can eloquently portray a wide range of emotions without a single word being spo... |
cena:
159,82 |
![]() |
Laws of Media: The New Science
ISBN: 9780802077158 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his... Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this cou... |
cena:
141,98 |
![]() |
Saddles and Spurs: The Pony Express Saga
ISBN: 9780803257658 / Angielski / Miękka / 217 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The story of the Pony Express, which carried transcontinental mail from April 3, 1860 to October 24, 1861, is one of the most invigorating and satisfying episodes in American history. Saddles and Spurs: The Pony Express Saga brings together a storehouse of information about this brilliant operation. Projected against an account of the historical background-the great overland mail issue, the freighting and the stagecoach business, the development of the telegraph and the Pacific railroad-is the narrative of the Pony Express's organization and the laying out of its route; biographical sketches...
The story of the Pony Express, which carried transcontinental mail from April 3, 1860 to October 24, 1861, is one of the most invigorating and satisfy...
|
cena:
76,88 |
![]() |
Pony Express
ISBN: 9780803257863 / Angielski / Miękka / 135 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This authentic account of the establishment of the first rapid-communications system between East and West is packed with adventure and real-life heroes-Bob Haslam, who rode unharmed through an ambush of thirty Paiute Indians; Jack Keetley, Warren Upson, and the most famous rider of all, Buffalo Bill Cody. It is a rousing chronicle of the Old West, when danger and excitement marked each galloping trip across the two thousand miles of mountains, plains, and deserts that separated St. Joseph and San Francisco.
This authentic account of the establishment of the first rapid-communications system between East and West is packed with adventure and real-life hero...
|
cena:
49,91 |
![]() |
Public Communication Campaigns
ISBN: 9780803932630 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Establishes parameters in campaign research. This title includes chapters which sketch eleven campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; and, suggest uses of persuasion in adolescent AIDS prevention campaigns.
Establishes parameters in campaign research. This title includes chapters which sketch eleven campaigns and their implications; provide a tutorial on ...
|
cena:
757,45 |
![]() |
Studying Interpersonal Communication: The Research Experience
ISBN: 9780803933057 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive resource features more than 400 projections and colour illustrations augmented by MRI images for added detail to enhance the anatomy and positioning presentations.
This comprehensive resource features more than 400 projections and colour illustrations augmented by MRI images for added detail to enhance the anatom...
|
cena:
773,84 |
![]() |
Studying Interpersonal Communication: The Research Experience
ISBN: 9780803933064 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A systematic study of interpersonal communication, which aims to emphasize experimental methodology and may be useful for conceptualizing empirical research. The text is aimed at developing tools for creative thinking and the design of a personal empirical research study.
A systematic study of interpersonal communication, which aims to emphasize experimental methodology and may be useful for conceptualizing empirical re...
|
cena:
558,34 |
![]() |
Persuasion in Practice
ISBN: 9780803933170 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What is persuasion? How is it maintained? How is it practised and applied? This volume deftly answers these questions and helps debunk many of the myths surrounding this topic. It also examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
What is persuasion? How is it maintained? How is it practised and applied? This volume deftly answers these questions and helps debunk many of the myt...
|
cena:
411,41 |
![]() |
Language, Communication, and Culture: Current Directions
ISBN: 9780803934504 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Considers the relationships between language, communication and culture. This title features sections that deal with the issues related to language acquisition, context and cognition. It presents an array of perspectives in analyzing the role of language in comparative cross-cultural and communication settings.
Considers the relationships between language, communication and culture. This title features sections that deal with the issues related to language ac...
|
cena:
558,34 |
![]() |
Deceptive Communication
ISBN: 9780803934856 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on deception in interpersonal communication, this volume explores nonverbal cues and other detection devices, situational factors affecting detection accuracy and ethical considerations in conducting research in the area. The volume both synthesizes the authors' 15 years of collaborative research and presents current findings from other scholars.
Focusing on deception in interpersonal communication, this volume explores nonverbal cues and other detection devices, situational factors affecting d...
|
cena:
558,34 |
![]() |
Comparatively Speaking: Communication and Culture Across Space and Time
ISBN: 9780803941731 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides an authoritative state-of-the-art review of comparative approaches to communication research in the context of time and location. Perspectives unique to mass, interpersonal, political, cultural and organizational communication are explored, while descriptions of well-known empirical projects reveal how collaborations worked and how problems were addressed across different periods and cultures. Comparatively Speaking serves both as a student text and as a stimulus to further research in comparative communication research.
This book provides an authoritative state-of-the-art review of comparative approaches to communication research in the context of time and location. P...
|
cena:
558,34 |