Public Communication Campaigns

ISBN-13: 9780803932630 / Angielski / Miękka / 1989 / 416 str.

Jenny Rice; Ronald E. Rice; Charles K. Atkin

Opis

Establishes parameters in campaign research. This title includes chapters which sketch eleven campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; and, suggest uses of persuasion in adolescent AIDS prevention campaigns.