This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the...
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the the...
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a...
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is tur...
In our dreams, all of us are psychic. -- Robert Moss Dream True Change the way you dream...and take control of your destiny Robert Moss helps countless people live more enriched lives by working with the energy and insight of their dreams and becoming conscious dream journeyers. One of the greatest dreamers of all time was Harriet Tubman, who personally escorted three hundred slaves to freedom along the Underground Railroad. On the eve of the American Civil War, Tubman was guided by specific dreams to safe houses, river crossings, and friendly...
In our dreams, all of us are psychic. -- Robert Moss Dream True Change the way you dream...and take control of ...
Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his...
Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this cou...
First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.
First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedente...
Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway. This comprehensive collection includes extracts from McLuhan's famous books Understanding...
Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Toda...
When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. This work was written 20 years before the PC revolution and 30 years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the...
When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-d...
Marshall McLuhan, der vom verschrobenen Literaturprofessor zum ersten intellektuellen Popstar wurde, ist der Begründer der modernen Medienwissenschaft. Dieses Kultbuch ist die knappste und ebenso einfache wie effektvolle Darstellung seiner bahnbrechenden Medientheorie in Wort und Bild.
Marshall McLuhan, der vom verschrobenen Literaturprofessor zum ersten intellektuellen Popstar wurde, ist der Begründer der modernen Medienwissenschaf...
Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic network. When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message...
Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that visi...
