Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for t...
Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyse brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.
Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand iden...
This brain-teasing collection of 215 sudoku puzzles will provide never-ending entertainment for the millions of people being swept up in the latest tantalising "wordless crossword" craze. Beginners and seasoned players alike will discover all they need to know to join in the fun with easy-to-understand chapters that include The Rules of the Game, Basic Know-How, Warm-Up Puzzles and more! And, of course, there are the sudoku puzzles themselves, which range from easy to overwhelming and challenge players with styles that include Target, Loop the Loop, Bridge and Kakuro. With Sudoku, all anyone...
This brain-teasing collection of 215 sudoku puzzles will provide never-ending entertainment for the millions of people being swept up in the latest ta...
Designed to teach the basic elements of the Italian language, this book is a breakthrough in the field of language studies. Its easy, stimulating, and enjoyable approach to learning Italian will benefit beginners and more advanced speakers alike.
An opening chapter on Italian spelling and pronunciation is followed by thirty lessons, each one introducing a conversational theme centred around a crossword puzzle. The lessons present new words and expressions, sample conversations, and language notes, each one building on the last and presenting puzzles that are progressively more...
Designed to teach the basic elements of the Italian language, this book is a breakthrough in the field of language studies. Its easy, stimulating, ...
Semiotics, Media Studies and Communication Studies are three closely interlinked fields. Briefly stated, Semiotics, the science of signs, looks at how humans search for and construct meaning; Communication Studies is concerned with how meaning is conveyed; and Media Studies considers the ways in which messages are transmitted and received. This dictionary is designed to help students and general readers unlock the significance of the terminology and jargon commonly used in these fields.
Being interdisciplinary in nature, Semiotics, Media, and Communication Studies are cluttered with...
Semiotics, Media Studies and Communication Studies are three closely interlinked fields. Briefly stated, Semiotics, the science of signs, looks at ...
The image of restless, apathetic, mopish, awkward teenagers who listen to loud, screeching music when they are not on the phone, and who insist on dressing, wearing their hair, and behaving exactly like the friends they cannot seem to live without, has become a fixture of the modern social landscape.
The emergence of certain behaviours (facial expressions, linguistic styles, dress codes, musical preferences, etc.) on the developmental timetable of children is a sign that they have entered a transitional period. The dramatic changes in physical appearance that occur during...
The image of restless, apathetic, mopish, awkward teenagers who listen to loud, screeching music when they are not on the phone, and who insist on ...
Here, at last, is a text on Italian linguistics that clearly presents all of the key concepts in a form designed specifically for English-speaking students. This unique book will fill a major gap in the curriculum of undergraduate and graduate programs in Italian linguistics.
The authors explain complex linguistics ideas in a logical, succinct, and accessible style. Subjects and concepts such as phonetics, phonology, morphology, syntax, semantics, discourse, and variation are treated in detail, using carefully selected examples. The follow-up activities at the end of each chapter...
Here, at last, is a text on Italian linguistics that clearly presents all of the key concepts in a form designed specifically for English-speaking ...
The interpretive science of semiotics offers powerful analytical tools for the application of many disciplines to the study of perception. Semiotics is the study of signs, and as such, is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature. Semiosis - the production and interpretation of linguistic and visual signs - is innate to human beings of all societies. From the simplest of hand gestures to the most complex diagrams and charts, the sign is key to the communication of ideas....
The interpretive science of semiotics offers powerful analytical tools for the application of many disciplines to the study of perception. Semiotic...
The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So argues semiotician Marcel Danesi in Forever Young, an unforgiving and controversial look at modern culture's incessant drive to create a 'teen-aging' of adult life.
Written for the general reader and based on five year's worth of interviews with over 200 adolescents and their parents, Danesi begins by asserting that one of the early causes of this crystallization of adolescence as an age category can be traced back to theories of...
The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So ...
The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So argues semiotician Marcel Danesi in Forever Young, an unforgiving and controversial look at modern culture's incessant drive to create a 'teen-aging' of adult life.
Written for the general reader and based on five year's worth of interviews with over 200 adolescents and their parents, Danesi begins by asserting that one of the early causes of this crystallization of adolescence as an age category can be traced back to theories of...
The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So ...
