Second Language Teaching, A View from the Right Side of the Brain

-offers a practical introduction to the use of neuroscience to teach second languages;
-provides information on the relation between how the brain learns and how this can be used to construct classroom activities;
-evaluates methods, syllabi, approaches, etc. from the perspective of brain functioning;
-illustrates how teaching can unfold with actual examples in several languages.

This volume is indispensable in courses designed for language teachers, curriculum planners, and...

Second Language Teaching, A View from the Right Side of the Brain

-offers a practical introduction to the use of neuroscience to teach second languages;
-provides information on the relation between how the brain learns and how this can be used to construct classroom activities;
-evaluates methods, syllabi, approaches, etc. from the perspective of brain functioning;
-illustrates how teaching can unfold with actual examples in several languages.

This volume is indispensable in courses designed for language teachers, curriculum planners, and...

This text is designed to provide a basic introduction to semiotics and communication theory, with plenty of examples from and applications to popular culture. It aims to make accessible the technical and often abstruse subject matter of sign theory in practical ways, with illustrations in such areas as myth, storytelling, television, advertising, clothing, and architecture. Without overwhelming, this introduction allows students and interested general readers to get a comprehensive look at what semiotics and communication theory are all about.

This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today; a major component of cultural meaning-making. Both authors five in Toronto, Ontario.

Very little has been done to show the explicit connection between the representation and the study of information despite the obvious relation that exists between them. The purpose of the conference held at Victoria College at the University of Toronto in October 1998 - titled Semiotics and the Information Sciences - was precisely to focus attention on this pivotal nexus, especially given that we now live in a so-called information age where it is becoming increasingly more difficult to distinguish between information itself and its interpretation. The invited papers appearing in this volume,...

This volume brings together studies and commentaries on the movement known as "global semiotics," initiated and sustained by one of greatest semioticians and intellectuals of the twentieth century, Thomas A. Sebeok. The studies in it not only pay tribute to Sebeok's broad-ranging influence on the development of semiotics, but they also bring out the central themes and notions that he has introduced into the field - all of which have made semiotics a truly global enterprise. Marcel Danesi lives in Toronto, Ontario.

This anthology of classic readings, in semiotic theory and practice is intended to provide supplementary resource designed to give a first-hand glimpse into a selection of those texts that have either laid the foundation of the semiotic theoretical edifice or else helped shape its contemporary form.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars.

AAS is a peer-reviewed series of international scope.

Learn how to take the ""tease"" out of brainteasers, and increase your puzzle IQ with this eye-opening guide to solving puzzles. Revealing the basic principles and strategies of cracking logic problems, it shows you, step-by-step, how to solve ten of the most common types of puzzles, from basic deduction conundrums to more complex mathematical bafflers. Packed with practice puzzles and offering hours of amusement and mental challenge, Increase Your Puzzle IQ gives you the know-how you need to decipher even the most puzzling of puzzles.
Why are 1997 dollar bills worth more than 1980 dollar...

Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition...