Establishes parameters in campaign research. This title includes chapters which sketch eleven campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; and, suggest uses of persuasion in adolescent AIDS prevention campaigns.
Establishes parameters in campaign research. This title includes chapters which sketch eleven campaigns and their implications; provide a tutorial on ...
Intended to increase understanding of the influences of mass communication on health issues, this book explores shared responsibilities among media and public health professionals. The discussions are centred around conflicts within various public health, media and academic communities.
Intended to increase understanding of the influences of mass communication on health issues, this book explores shared responsibilities among media an...
