Considers the relationships between language, communication and culture. This title features sections that deal with the issues related to language acquisition, context and cognition. It presents an array of perspectives in analyzing the role of language in comparative cross-cultural and communication settings.
Considers the relationships between language, communication and culture. This title features sections that deal with the issues related to language ac...
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.
Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:
twenty-seven new case studies which emphasize digital marketing...
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now i...
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.
Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:
twenty-seven new case studies which emphasize digital marketing...
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now i...
