Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a...
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is tur...
James Joyce's use of ten one hundred-letter words in Finnegans Wake has always been an intriguing feature of that novel. Eric McLuhan takes a new by placing the Wake in the tradition of Menippean satire, where language is used to shock and provoke. Seen in this light, Joyce's peculiar language and style become part of this Menippean tradition through his use of the linguistic 'thunderclap'.
The Role of Thunder in Finnegans Wake is the first book to examine this strangest and most prominent aspect of the language of the Wake, and explain its use in...
James Joyce's use of ten one hundred-letter words in Finnegans Wake has always been an intriguing feature of that novel. Eric McLuhan take...
Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his...
Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this cou...
Reviews No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protege son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the...
Reviews No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one...
A Menippean-Cynic-satire is a device for producing a specific kind of effect on the reader. Menippean satire is an active form, not a passive one: any work that produces the effect of a Menippean satire is a Menippean satire. It is the embodiment of a Cynic-of a Diogenes or a Menippus or a Lucian or a Rabelais. For centuries, it has frustrated the best efforts of critics to define it. Descriptive criteria (such as a mixture of verse and prose) invariably fail because the form is determinedly fluid and polymorphous, and playful: it shifts its mode of attack with every change in culture or...
A Menippean-Cynic-satire is a device for producing a specific kind of effect on the reader. Menippean satire is an active form, not a passive one: any...
