Global Sourcing Im Handel: Wie Modeunternehmen Erfolgreich Beschaffen
ISBN: 9783540770596 / Niemiecki / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Sourcing: Im Einzelhandel wie in der Konsum- und Gebrauchsguterindustrie ist dies ein hochst aktuelles und intensiv diskutiertes Thema. Doch wer konnte von sich behaupten, hier bereits alle Moglichkeiten ausgeschopft zu haben? Meist steckt man doch zu tief im Tagesgeschaft, um einem neuen Thema seine ganze Aufmerksamkeit zu widmen und sei es noch so wichtig. Uber kurz oder lang aber wird daran kein Weg vorbeifuhren. Zuvorderst gilt dies fur die Modebranche, die hier wie so haufig eine Vorreiterrolle einnimmt. Praktiker erfahren in diesem Buch aktuellste Trends in der... Global Sourcing: Im Einzelhandel wie in der Konsum- und Gebrauchsguterindustrie ist dies ein hochst aktuelles und intensiv diskutiertes Thema. Doch... |
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cena:
269,58 zł |
Texas Merchant: Marvin Leonard and Fort Worth
ISBN: 9781603440547 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Leonards in Fort Worth, Texas. For over fifty years, Marvin Leonard, the store's founder, and his brother Obie ran a store that was always a unique place to shop. Customers also found a stunning array of goods--fur coats and canned tuna, pianos and tractors--and an environment that combined the spectacular with the familiar.
But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and... Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Le...
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cena:
112,62 zł |
The Customer Is Always Wrong: The Retail Chronicles
ISBN: 9781933368900 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From mom-and-pop general stores to big-box, strip-mall chains, it is impossible to consider the American experience without thinking about the buying-and-selling retail culture: the sales and the stockrooms, the shift managers, and the clock punchers. The Customer Is Always Wrong is a tragicomic and all-too revealing collection of essays by writers who have done their time behind the counter and lived to tell their tales. Jim DeRogatis, author of Let It Blurt, for example, describes hanging out with Al himself at Al Rocky's Music Store, while Colson Whitehead explains how three...
From mom-and-pop general stores to big-box, strip-mall chains, it is impossible to consider the American experience without thinking about the buying-...
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cena:
66,65 zł |
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
ISBN: 9780313351877 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas... Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describ... |
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cena:
445,10 zł |
Asian Department Stores
ISBN: 9780700703326 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this pioneering study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia.
In this pioneering study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retai...
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cena:
733,31 zł |
Business Clusters: An International Perspective
ISBN: 9780415439916 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Clusters of specialized businesses are being promoted around the world, aided by high-profile examples such as Silicon Valley. Using evidence from high- and low-income economies, as well as detailed case studies that show the special conditions behind successful clusters, this book provides a new vantage point on this high-interest topic, making it ideal for students of business location, policy-makers and managers seeking a real-world understanding of clustering. Clusters of specialized businesses are being promoted around the world, aided by high-profile examples such as Silicon Valley. Using eviden... |
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cena:
50,53 zł |
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
ISBN: 9780814410721 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book "Net Results," team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and... In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage custom... |
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cena:
100,30 zł |
Erfolgsfaktoren des Mobile Marketing
ISBN: 9783540852957 / Niemiecki / Twarda / 331 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Mobilfunkbranche steht vor ihrem nachsten Entwicklungssprung. Nachdem der mobile Sprachmarkt gesattigt ist, richtet sich der Fokus auf neue Geschaftsfelder wie der Markt fur mobiles Internet, mobile Datengeschafte und Anwendungen. Das Buch bundelt aktuellste praxisrelevante und wissenschaftlich fundierte Erkenntnisse zu den Erfolgsfaktoren eines profitablen Mobile Marketings. Mit einem Grundlagenteil sowie Kapiteln zu den Marketinginstrumenten und den Besonderheiten des Marketingmanagements ist der Band von hohem Wert fur die Unternehmenspraxis."
Die Mobilfunkbranche steht vor ihrem nachsten Entwicklungssprung. Nachdem der mobile Sprachmarkt gesattigt ist, richtet sich der Fokus auf neue Ges... |
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cena:
251,61 zł |
Wanamaker's: Meet Me at the Eagle
ISBN: 9781540203571 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
142,04 zł |
Kundenbindung Durch Bonusprogramme: Erfolgreiche Konzeption Und Umsetzung
ISBN: 9783540875703 / Niemiecki / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die starke Verbreitung von Bonusprogrammen hat zu einer nahezu inflationaren Verwendung solcher Massnahmen der Kundenbindung gefuhrt. Ein blosses Rabattheft reicht zur erfolgreichen Kundenbindung langst nicht mehr aus. Effektive Bonusprogramme sollten daher an den Erkenntnissen der wissenschaftlichen Konsumentenforschung ansetzen. Die Autoren dieses Buchs zeigen die Erfolgskonzeption und -umsetzung von Bonusprogrammen, wirtschaftspsychologisch fundiert und mit zahlreichen Praxisbeispielen untermauert, auf. Uber eine kurze Einfuhrung in die Grundlagen der Wirtschaftspsychologie und... Die starke Verbreitung von Bonusprogrammen hat zu einer nahezu inflationaren Verwendung solcher Massnahmen der Kundenbindung gefuhrt. Ein blosses R... |
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cena:
179,72 zł |
Retail Giants - Friend or Foe?
ISBN: 9781847485472 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jim Lowe is well placed to tackle this question, having spent most of his career in the retail industry. As director of Makro UK from 1970-83 and Focus Wickes from 1994-2006 he has gained first-hand experience of how the industry has developed through- out the years and ultimately how these changes have affected the consumer. Retail Giants - Friend or Foe? looks at all aspects of this issue, high- lighting the benefits and risks to consumers, suppliers and smaller retailers as the power of the 'Big Four' retailers continues to grow.
Jim Lowe is well placed to tackle this question, having spent most of his career in the retail industry. As director of Makro UK from 1970-83 and Focu...
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cena:
65,48 zł |
Business Ethics of Retail Employees: How Ethical Are Modern Workers?
ISBN: 9780977421183 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is based on primary research with 602 retail employees and managers using the Personal Business Ethics Scores (PBES) survey. The results of this research suggest that age, supermarket management experience, education, and gender are factors which impact the moral development of retail associates and managers.
This text is based on primary research with 602 retail employees and managers using the Personal Business Ethics Scores (PBES) survey. The results of ...
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cena:
105,33 zł |
Electronic Markets: Benefits, Costs and Risks
ISBN: 9780230229228 / Angielski / Twarda / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examinesthe developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets."
This book examinesthe developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic mar...
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cena:
192,30 zł |
Mastering e-Business
ISBN: 9780415557856 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business... e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organiz... |
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cena:
910,32 zł |
Industrialization in the Gulf: A Socioeconomic Revolution
ISBN: 9780415780353 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, we have witnessed huge economic and socio-political change in the Gulf. This book examines the rapid industrialization of the region and how local economies are starting to diversify away from petroleum, exploring how this transformative process is starting to impact on the region's economy and social make-up. With contributions from some of the top scholars and practitioners in the area, this book discusses crucial topics related to the region's transformation, from issues of economic development and relations with Iran to foreign labour and women's education and... In recent years, we have witnessed huge economic and socio-political change in the Gulf. This book examines the rapid industrialization of the regi... |
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cena:
733,31 zł |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment
ISBN: 9780470583784 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business... The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution... |
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cena:
101,09 zł |
Internet Auctions
ISBN: 9781601983329 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Internet Auctions begins with the introduction of the basic settings, concepts, and processes that are the building blocks of auction research. It then focuses on the transition from pre-Internet auction research to more recent topics. Special attention is given to research opportunities as well as to experimental methods that can provide both laboratory and field data to answer important questions. Internet Auctions reviews recent empirical and theoretical works on Internet auctions with a focus on Internet auction design, formats, and features that are currently debated in the marketing...
Internet Auctions begins with the introduction of the basic settings, concepts, and processes that are the building blocks of auction research. It the...
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cena:
304,23 zł |
Up Your Sales in Any Economy
ISBN: 9781441531797 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
149,14 zł |
Up Your Sales in Any Economy
ISBN: 9781441531803 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
99,41 zł |
Magento 1.3 Sales Tactics Cookbook
ISBN: 9781849510127 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs. This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site. This book contains techniques to help you with each stage of selling...
Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and...
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cena:
257,38 zł |