Internet Auctions begins with the introduction of the basic settings, concepts, and processes that are the building blocks of auction research. It then focuses on the transition from pre-Internet auction research to more recent topics. Special attention is given to research opportunities as well as to experimental methods that can provide both laboratory and field data to answer important questions. Internet Auctions reviews recent empirical and theoretical works on Internet auctions with a focus on Internet auction design, formats, and features that are currently debated in the marketing...

As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, adding marketing flavors and theories, introducing new problems, discussing new ways of looking at old problems, and bringing in complementary experimental practices from consumer research. However, it can be difficult to narrowly or precisely define experimental economics in marketing, given that different researchers have very different viewpoints and backgrounds. Despite the many viewpoints, marketing researchers employing experimental...