Risk, Age and Pregnancy provides an in-depth case study of the operation of a prenatal genetic screening and testing system. The methodology integrates observational, qualitative interview and survey data. The perspectives of pregnant women, hospital doctors and midwives are explored in depth, as is the communication between women and the hospital doctors who advise them. The book offers insights which are relevant to those concerned with the rapidly growing field of genetic risk management.
Risk, Age and Pregnancy provides an in-depth case study of the operation of a prenatal genetic screening and testing system. The methodology integrate...
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book "Net Results," team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and...
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage custom...
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. The Auction App details the tools and tactics employed by every industry for creating, conducting, managing, and executing online auctions.
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supp...
Risk thinking is transforming the understanding, organization, and management of heatlth care systems, and its significance is likely to increase still further over the next two decades as technological advances, for example the new genetics and the discovery of new biomedical markers, open up novel possibilities for health risk management. Heightened societal risk consciousness, such as food panics and the debate over the MMR vaccine, co-exists, apparently paradoxically, with increased life expectancy in advanced industrial societies and increasing concern about the longer term future. At...
Risk thinking is transforming the understanding, organization, and management of heatlth care systems, and its significance is likely to increase stil...