The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

ISBN-13: 9780071589673 / Angielski / Miękka / 2002 / 316 str.

Leland Harden; Professor Bob Heyman

Opis

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. The Auction App details the tools and tactics employed by every industry for creating, conducting, managing, and executing online auctions.