In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book "Net Results," team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and...
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage custom...
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. The Auction App details the tools and tactics employed by every industry for creating, conducting, managing, and executing online auctions.
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supp...
