Internet Auctions begins with the introduction of the basic settings, concepts, and processes that are the building blocks of auction research. It then focuses on the transition from pre-Internet auction research to more recent topics. Special attention is given to research opportunities as well as to experimental methods that can provide both laboratory and field data to answer important questions. Internet Auctions reviews recent empirical and theoretical works on Internet auctions with a focus on Internet auction design, formats, and features that are currently debated in the marketing...
Internet Auctions begins with the introduction of the basic settings, concepts, and processes that are the building blocks of auction research. It the...