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Kids as Customers: A Handbook of Marketing to Children
ISBN: 9780669276275 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.
Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observati...
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cena:
361,05 zł |
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)
ISBN: 9780684870564 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex,...
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and ...
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cena:
74,08 zł |
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What Kids Buy and Why: The Psychology of Marketing to Kids
ISBN: 9780684871172 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports...
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can ...
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cena:
95,64 zł |
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Shop 'til You Drop: Consumer Behavior and American Culture
ISBN: 9780742536913 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of...
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is t...
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cena:
191,47 zł |
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Marketing to Generation X (Restored/Uncut/)
ISBN: 9780743236584 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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65,14 zł |
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Understanding Customers
ISBN: 9780750623223 / Angielski / Miękka / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham...
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is di...
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cena:
285,78 zł |
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Marketing Research for Managers
ISBN: 9780750654531 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text offers an easy-to-read, practical introduction to market research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.
This text offers an easy-to-read, practical introduction to market research. It covers the range of marketing research techniques and describes how ea...
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cena:
249,41 zł |
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Market-Driven Thinking: Achieving Contextual Intelligence
ISBN: 9780750679015 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why...
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. Whe...
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cena:
337,75 zł |
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Emotion and Reason in Consumer Behavior
ISBN: 9780750679763 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about how emotion affects consumer behavior. In the last twenty five years or so, the role of emotion in information processing has been widely acknowledged and scholars have shown that we need to understand both emotion and reason if we want to understand the real meanings that products and services have for consumers. This has had immense ramifications for advertising, marketing and other domains of persuasive intercourse in today's 'brave new world'. As our world comes closer together, 'global' messages, which transcend cultural boundaries, become more appropriate than...
This book is about how emotion affects consumer behavior. In the last twenty five years or so, the role of emotion in information processing has been ...
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cena:
701,59 zł |
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Data Mining and Market Intelligence for Optimal Marketing Returns
ISBN: 9780750682343 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing a dual treatment of market research and data mining, this title uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.
Providing a dual treatment of market research and data mining, this title uses a how-to approach for professionals with illustrative case studies in a...
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cena:
337,75 zł |
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Marketing Due Diligence: Reconnecting Strategy to Share Price
ISBN: 9780750683425 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- -Does the promised market...
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are ...
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cena:
192,23 zł |
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Food Choice and the Consumer
ISBN: 9780751402346 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for other perspectives on the subject in an attempt to discourage some of the disciplinary parochialism which surrounds this area. Second, it accom- modates a range of different approaches to domestic food choice in a coherent way by encouraging the reader to see food choice as comprising a set of key tasks, such as shopping, preparing, cooking, etc. Further- more, it illustrates the way in which the antecedents of choice vary according to which stage...
Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for oth...
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cena:
389,09 zł |
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Marketing to Seniors
ISBN: 9780759691155 / Angielski / Miękka / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account fo...
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cena:
90,74 zł |
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Marketing to Seniors
ISBN: 9780759691162 / Angielski / Twarda / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account fo...
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cena:
129,38 zł |
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The Handbook for Focus Group Research
ISBN: 9780761912538 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in ...
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cena:
363,79 zł |
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Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
ISBN: 9780761916970 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing.
Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing.
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cena:
566,48 zł |
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Handbook of Relationship Marketing
ISBN: 9780761918103 / Angielski / Twarda / 680 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their...
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as ...
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cena:
805,53 zł |
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Qualitative Methods for Marketplace Research
ISBN: 9780761922704 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for...
Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, thi...
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cena:
665,22 zł |
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 9780761926689 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Click the reviews tab at the left to see reviews of this book
For additional materials, please contact the author directly: www.mariekedemooij.com"Marieke de Mooij shows that American theories of consumer behavior do not necessarily apply abroad. Her national consumption data are an unobtrusive measure of national cultures. She has made marketing students discover culture, and her work should make cross-cultural psychologists discover the consumer as an informant." --Geert Hofstede, "Institute for Research on Intercultural Cooperation, the Netherlands" Consumers worldwide are not the... Click the reviews tab at the left to see reviews of this book
For additional materials, please contact the author directly: www.mariekedemooij.com"M... |
cena:
961,44 zł |
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Qualitative Marketing Research
ISBN: 9780761963653 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and prov...
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cena:
841,91 zł |
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