This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also with illustrative case histories--are being watched.
This book on first publication in 1962 provided the first clear image of the people...
This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 indi...
