Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for...
Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, thi...
Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers didderent types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, &...
The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives - covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, television, and print. A primary emphasis is placed on the impact of technological and cultural convergence on innovation and the influence of...
The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how...
