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Building Brand Identity: A Strategy for Success in a Hostile Marketplace
ISBN: 9780471042204 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brand identity is the special quality that gives a product or service its unique character in the minds of consumers. While establishing brand identity has never been easy, thanks to the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it is now more difficult than ever. This guide provides simple steps for overcoming those obstacles in order to develop and deploy a strategy for creating a solid brand identity.
Brand identity is the special quality that gives a product or service its unique character in the minds of consumers. While establishing brand identit...
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303,77 zł |
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Profiting from Intellectual Capital: Extracting Value from Innovation
ISBN: 9780471193029 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations. "A comprehensive collection of the key ideas for effectively managing intellectual assets in the... Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Roc...
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524,69 zł |
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Managing Scientists: Leadership Strategies in Scientific Research
ISBN: 9780471226147 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.
This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology...
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430,52 zł |
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Collaborative R&d: Manufacturing's New Tool
ISBN: 9780471319948 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which companies survive in the next decade. With the advent of the telecommunications and information infrastructure realized in the 1990s, companies that can effectively collaborate to get new technologies applied will stand a greater chance of remaining competitive in today's market.
"Collaborative R&D" offers the methods and metrics for developing collaborative technology programs and partnerships, both within the industry and between major... The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which com...
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662,76 zł |
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
ISBN: 9780471369202 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An enlightening blueprint of the secrets of reaching female consumers from the expert
Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such... An enlightening blueprint of the secrets of reaching female consumers from the expert
Just Ask a Woman is a powerful book abou... |
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160,11 zł |
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Survey Nonresponse
ISBN: 9780471396277 / Angielski / Twarda / 520 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A compendium of up-to-date research in survey nonresponse
Survey Nonresponse compiles theoretical and empirical research by noted experts to provide a current review of the field. It covers the behavioral underpinnings of non-response, its impact on the error structure of survey estimates, and current methods of adjusting the estimation process to account for nonresponse. The volume combines literatures from social science and statistics to present a complete picture of modern methods of design and estimation in the face of missing survey data. The book is divided into... A compendium of up-to-date research in survey nonresponse
Survey Nonresponse compiles theoretical and empirical research by noted exp... |
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772,95 zł |
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Profiting from Intellectual Capital: Extracting Value from Innovation
ISBN: 9780471417477 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations. "A comprehensive collection of the key ideas for effectively managing intellectual assets in the... Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Roc...
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262,34 zł |
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Body of Truth: Leveraging What Consumers Can't or Won't Say
ISBN: 9780471444398 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition ...
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149,07 zł |
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Citizen Brands: Putting Society at the Heart of Your Business
ISBN: 9780471492122 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls Citizen Brands will be more commercially successful than those that do not take on board societal trends. For brand owners this means that the brand has to take on corporate responsibility (such as with the environment, ethical issues, community issues). Being a citizen brand allows you to understand the world in which you operate and your role within it. Non-citizen brands are sterile, neither reflecting...
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has...
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cena:
393,12 zł |
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Inside Information: Making Sense of Marketing Data
ISBN: 9780471495437 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency.
In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent action. In the new Millennium, those who survive and flourish in... The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but ...
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237,44 zł |
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Introducing Marketing Research
ISBN: 9780471497707 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business...
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisio...
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242,96 zł |
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Strategies for Innovation: Creating Successful Products, Systems, and Organizations
ISBN: 9780471559047 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise.
The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise.
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927,59 zł |
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Fractal Market Analysis: Applying Chaos Theory to Investment and Economics
ISBN: 9780471585244 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This sequel to the author's Chaos and Order in the Capital Markets presents the practical applications of the science of chaos to financial markets. Peters shows how to profit from the similarity in the markets in this applications-oriented book. Behaviour and price movements are explained using fractals, rescaled range analysis and non-linear dynamical models.
This sequel to the author's Chaos and Order in the Capital Markets presents the practical applications of the science of chaos to financial markets. P...
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519,16 zł |
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Research and Development Project Selection
ISBN: 9780471595373 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first and only step-by-step guide to selecting the best R&D projects
In today's fiercely competitive global economy, so much depends on making the correct R&D project choice. The first and only guide offering comprehensive coverage of state-of-the-art selection techniques now being used by decision-makers in industry, government, and academe, R&D Project Selection is an indispensable working resource for research and development managers, department heads, administrators, policymakers, consulting engineers, and all those involved in the project selection and management... The first and only step-by-step guide to selecting the best R&D projects
In today's fiercely competitive global economy, so much depends ... |
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728,76 zł |
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Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
ISBN: 9780471690160 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from...
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and...
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cena:
126,98 zł |
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Cases in Consumer Behaviour
ISBN: 9780471987819 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook Consumer Behaviour: A New Perspective.
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of pro...
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cena:
297,97 zł |
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Stated Choice Methods: Analysis and Applications
ISBN: 9780521788304 / Angielski / Miękka / 420 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented,...
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied res...
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cena:
319,40 zł |
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Quantitative Models in Marketing Research
ISBN: 9780521801669 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the ...
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344,25 zł |
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The Slingshot Syndrome: Why America's Leading Technology Firms Fail at Innovation
ISBN: 9780595208135 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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69,67 zł |
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Market Research Handbook: Measurement, Approach and Practice
ISBN: 9780595364015 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement.
The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case... The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, custom...
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cena:
82,77 zł |
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