The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement.

The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case...

Structural health monitoring (SHM) is a process aimed at providing accurate and in-time information concerning structural health condition and performance. The information obtained from monitoring is generally used to increase the safety, plan and design maintenance activities, verify hypotheses, reduce uncertainty, and to widen the knowledge concerning the structure being monitored. How to realize the effective monitoring is what the researchers devoted to in the past and recent studies. This book, therefore, is focused on the research of critical phenomena in different size-scaled...

This book is a collection of seven articles published in the past decade by the author. These articles are concerned with various issues including possessor raising, null subject, null object, pied-piping in logical form, focus marker, question formation, and adverbial reflexive. Each article has made a contribution to its topic. More importantly, these seven articles, taken as a whole, also constitute a window through which readers may look at the issues from a formal syntactic perspective and get a sense as how works have been conducted in the framework concerned, how arguments have been...

This book is a collection of seven articles published in the past decade by the author. These articles are concerned with various issues including possessor raising, null subject, null object, pied-piping in logical form, focus marker, question formation, and adverbial reflexive. Each article has made a contribution to its topic. More importantly, these seven articles, taken as a whole, also constitute a window through which readers may look at the issues from a formal syntactic perspective and get a sense as how works have been conducted in the framework concerned, how arguments have been...