ISBN-13: 9780471559047 / Angielski / Twarda / 1992 / 272 str.
The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise.
Design for Success. Case Studies. Characteristics of Successful Enterprises. A Model of the Enterprise. Strategic Planning. A Structured Approach to Planning. Case Studies. Management and Administration. The Business Plan. Implications for Senior Management. The Broader Context of Innovation. Indexes.
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