Creating Technology Strategies helps managers and potential investors to analyze the competitive position of biomedical R&D, to change competitive position by modifying resource allocation, and assess the fit of potential alliances and acquisition partners.

This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.