The Handbook for Focus Group Research

ISBN-13: 9780761912538 / Angielski / Miękka / 1997 / 280 str.

Thomas L. Greenbaum; Roy Bostock; Bruce Kelley

Opis

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.