This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham...

The Declaration of Independence is a great document. In it are great words to live by. It was written by great people living in very difficult times. 235 odd years later, we are still living in very difficult times. However I do not believe that this country is being run by great people any longer. I do believe the founding fathers of this country had great insight, and perhaps could even foresee some of today's problems. The Declaration of Independence states that at times it is proper to dissolve a broken government and start over. I believe that time has come.....

The Declaration of Independence is a great document. In it are great words to live by. It was written by great people living in very difficult times. 235 odd years later, we are still living in very difficult times. However I do not believe that this country is being run by great people any longer. I do believe the founding fathers of this country had great insight, and perhaps could even foresee some of today's problems. The Declaration of Independence states that at times it is proper to dissolve a broken government and start over. I believe that time has come.....