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Applied Conjoint Analysis
ISBN: 9783662502310 / Angielski / Miękka / 389 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
865,66 |
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Marketing Review St. Gallen - Jahrgang 2015: Marketingzeitschrift Für Theorie Und Praxis
ISBN: 9783658148102 / Niemiecki / Twarda / 572 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Jahrgangsband 2015 der Marketingzeitschrift fur Theorie & Praxis bundelt alle sechs Ausgaben der Marketing Review St. Gallen (MRSG) in einem Band. Die Marketing Review St. Gallen beleuchtet aktuelle Marketingthemen aus der Perspektive von Wissenschaft und Praxis. Fuhrungskrafte aus der Wirtschaft berichten uber konkrete Erfahrungen und Strategien aus dem Unternehmensalltag. Professoren der fuhrenden europaischen Universitaten publizieren ihre neuesten Erkenntnisse fur Praktiker gut lesbar aufbereitet. Als Leser profitieren Sie vom Wissen der Vordenker und eroffnen sich... Der Jahrgangsband 2015 der Marketingzeitschrift fur Theorie & Praxis bundelt alle sechs Ausgaben der Marketing Review St. Gallen (MRSG) in e... |
cena:
376,20 |
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Kundenzufriedenheit und Kundenloyalität: Eine empirische Studie im Bereich Autohandel
ISBN: 9781523764303 / Niemiecki / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit Universitat Graz
Kundenzufriedenheit erweist sich zunehmend als bedeutender Wirtschaftsfaktor. Im Gegensatz zu anderen Produkten kommt dem Automobil in der Gesellschaft eine besondere Bedeutung zu. Trotz steigender Benzinpreise und hohen Anschaffungskosten gilt das eigene Auto fur viele Menschen als unverzichtbar. Die meist jahrelange Erfahrung der Kunden mit dem Produkt Automobil," der hohe Preis und das breite Angebot steigern die Erwartungen der Konsumenten, die sie an die Qualitat des Produktes und den Ablauf des Handels haben. Abweichungen dieser Erwartungen konnen beim... Studienarbeit Universitat Graz
Kundenzufriedenheit erweist sich zunehmend als bedeutender Wirtschaftsfaktor. Im Gegensatz zu anderen Produkten kom... |
cena:
60,49 |
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Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus
ISBN: 9783319381404 / Angielski / Miękka / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the interrelationship between customer knowledge management, customer focus and soft skills. It also provides concrete advice on how the management of customer knowledge can be optimized.
This book presents the interrelationship between customer knowledge management, customer focus and soft skills. It also provides concrete advice on ho...
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cena:
254,57 |
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Brand Flip, The: Why customers now run companies and how to profit from it
ISBN: 9780134172811 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: "A brand isn't what you say it is - it's what they say it is."...
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to ...
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cena:
154,10 |
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Value Creation and the Internet of Things: How the Behavior Economy Will Shape the 4th Industrial Revolution
ISBN: 9781472451811 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
710,17 |
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Marketing To Mums: How To Sell More To Australia's Most Powerful Consumer
ISBN: 9780994634108 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service... Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?<... |
cena:
73,33 |
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Conducting Out-Of-Box Market Research Studies: How data science & predictive analysis helps organization in new age
ISBN: 9781537082462 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book serves as modern market research bible for all those who requires a crash course and wants to create or serve as market research consultant on agency or client side conducting qualitative, quantitative and hybrid studies using modern big data and predictive analysis tools to create powerful insight serving retail brands, social investigations, not for profits organizations, automotive and dynamic health care industry. Through series of steps, you will learn about how to analyze client's data, selecting the right study procedure based on RFP requirements and digging out deep data...
This book serves as modern market research bible for all those who requires a crash course and wants to create or serve as market research consultant ...
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cena:
32,33 |
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Praxis Online-Marktforschung: Grundlagen - Anwendungsbereiche - Durchführung
ISBN: 9783658102029 / Niemiecki / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Axel Theobald liefert einen umfassenden Leitfaden zu den notwendigen Handlungsablaufen sowie zu den aktuellen Anwendungsbereichen der Online-Marktforschung. Die Themengebiete werden auch fur den (bisherigen) Laien trotz der Komplexitat und der Fulle von Einzelaspekten, die es bei der Durchfuhrung von Online-Befragungen zu beachten gilt verstandlich und mit hohem Bezug zur Praxis dargestellt. Zusatzlich beleuchten zehn Experten in Gastbeitragen relevante Aspekte aus dem Fachgebiet, wie zum Beispiel Datenqualitat und Datenschutz, Online-Communities und Social Media sowie Mobile Research.... Axel Theobald liefert einen umfassenden Leitfaden zu den notwendigen Handlungsablaufen sowie zu den aktuellen Anwendungsbereichen der Online-Marktf... |
cena:
244,52 |
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Uniform Across-The-Board Promotions
ISBN: 9783319383101 / Angielski / Miękka / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while...
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every art...
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cena:
201,24 |
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Marketing Research and the Bottom of the Pyramid: A Study Analysis
ISBN: 9781539103592 / Angielski / Miękka / 28 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,43 |
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Private Label Rights Millionaires: Generate Maximum Income with PLR Products
ISBN: 9781539112730 / Angielski / Miękka / 30 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
30,35 |
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Nostalgie ALS Zukunftsstrategie Für Unterhaltungsmedien: Empirische Studien Zu Persönlicher Und Historischer Nostalgie in Medien
ISBN: 9783658157906 / Niemiecki / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kathrin Natterer widmet sich bislang ungeklarten Wirkungszusammenhangen zwischen personlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berucksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfanglichkeit, Alter und Geschlecht. Hierzu fuhrt die Autorin funf Studien durch, die mittels qualitativer und quantitativer Methoden die komplexe Emotion Nostalgie in den Medien beleuchten. Als abhangige Variablen werden z.B. die Einstellung und Kaufintention betrachtet, woraus sich konkrete Handlungsempfehlungen fur das Medienmanagement ergeben. Schlielich...
Kathrin Natterer widmet sich bislang ungeklarten Wirkungszusammenhangen zwischen personlicher und historischer Nostalgie im Kontext von Medienprodukte...
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cena:
225,72 |
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Business Intelligence for New-Generation Managers: Current Avenues of Development
ISBN: 9783319366777 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Executives in Europe have significantly expanded their role in operations - in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should support managers in their new roles. This book summarizes current avenues of development helping managers to perform their jobs more productively by using 'BI for managers' as their central, hands-on, day-to-day source of information - even when they are mobile.
Executives in Europe have significantly expanded their role in operations - in parallel to their strategic leadership. At the same time, they need to ...
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cena:
201,24 |
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Social Media: Effective Strategies For Dominating Social Media Marketing with Facebook, Twitter, YouTube, Instagram, LinkedIn, and P
ISBN: 9781539420880 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Harness the Global Reach of Social Media Marketing
Do you want to
If so, Richard Harrison's Social Media: Effective Strategies for Dominating Social Media Marketing with Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest is the book for you In... Harness the Global Reach of Social Media Marketing
Do you want to
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cena:
36,30 |
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Marketing Research for Managers
ISBN: 9781138144309 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
759,15 |
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Tandem Leadership: How Your #2 Can Make You #1
ISBN: 9781683502579 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond to new customers, and opportunities are slipping through your fingers. If only sleep were optional From the outside, everything seems to be going well, but you feel like you're struggling as a leader and need more help. Sleep is NOT optional and just working more hours won't take your company to the next level. Tandem Leadership...
Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so...
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cena:
57,61 |
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
ISBN: 9783658140908 / Angielski / Miękka / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising." The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12...
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cena:
201,24 |
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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
ISBN: 9781522509974 / Angielski / Twarda / 458 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--
"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring ...
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cena:
1407,45 |
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Market Entry Into the USA: Why European Companies Fail and How to Succeed
ISBN: 9783319373270 / Angielski / Miękka / 125 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
201,24 |
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